BUS (Business, Business Administration)

BUS 200  Independent Study in Business Administration  (1-4 hours)

This course will be conducted as supervised research on a selected topic. Prerequisites: Submission of an application which contains a proposed, detailed outline of study approved by the instructor, the division chair, the student’s advisor and the provost or associate provost. The completed application must be submitted to the office of enrollment services no later than the final day of the drop/add period of the semester of study. For additional criteria, see Independent Study Policy (Sec. 6.15.).

BUS 240  Business Law I  (4 hours)

This course provides an overview of the legal and ethical environment of business with special emphasis on the law of contracts, negotiable instruments, agency, sales and warranties, credit and secured transactions, intellectual property, business organizations, and on-line commerce. Cross-listed as ACC 240.

BUS 241  Business Law II  (4 hours)

This course is a more in-depth study of current issues in the legal and ethical environment of business, including topics such as employment law, antitrust issues, and the social responsibility of business.  Prerequisite: BUS 240 or ACC 240. Cross-listed as ACC 241.

BUS 260  Principles of Management  (4 hours)

This course is an introduction to the principles of management and administration. It includes the study of leadership, conflict resolution, decision making and the general functions of management in large and small organizations. Students will use computers extensively to do active research and will learn spreadsheet and graphical tools to aid in the development of their decision-making skills.

BUS 275  Business Analytics  (4 hours)

With the rapid growth of data acquisition along with the technological advances in computing capabilities, large amounts of data are now being generated. This course develops fundamental knowledge and skills in the use of statistics to gain insights and assist in managerial decision making that enhances competitive advantage in the dynamic marketplace.

BUS 290  Special Topics in Business Administration  (1-4 hours)

An intense study of diverse business topics under the direct supervision of a business administration faculty member. Prerequisite: See individual course listing in the current semester course schedule.

BUS 310  Corporate Finance  (4 hours)

This course is a study of the basic principles of organizational finance and its relation to other aspects of business management and to the economic environment within which the firm operates. Attention is given to basic financial concepts, techniques of financial analysis, sources of funding, asset management, capital budgeting, capital structure, cost of capital, time value of money and financial decision making under conditions of uncertainty. Prerequisites: ACC 231, BUS 275.

BUS 350  Marketing  (4 hours)

This course is concerned with the policies and problems involved in the operation of market institutions. It will examine broad principles and concepts involved in the operation of market planning, market segmentation, consumer behavior, product management and pricing, distribution and promotion of goods and services. Aspects of global marketing, current marketing topics and ethical and social responsibility issues in marketing are addressed. Prerequisite: Junior standing.

BUS 351  Retailing  (4 hours)

This course is designed to acquaint the student with one aspect of the marketing activity of distribution known as retailing. The course will involve looking at all the activities necessary to sell goods and services to the final consumer. This will include an examination of such retail topics as consumer markets and behavior, retail site location, retail store operations and management, pricing and communication decisions, merchandising, decision analysis and evaluation and the regulatory, technological and ethical environments in which retailing operates. Prerequisite: BUS 350.

BUS 352  Marketing Communications  (4 hours)

Principles, concepts and practices relating to the various kinds of communications employed to disseminate information about products and services to potential buyers are topics in this course. Communication methods to be studied include advertising, personal selling, sales promotion and public relations. The behavioral aspects of both messages and media will be explored. Prerequisite: BUS 350.

BUS 360  Leadership and Power in Business  (4 hours)

One of the most popular subjects in the field of management is leadership and for good reason. At the macro level, leadership plays a critical role in the success of the organization. At the micro level, the debate continues as to whether leaders are born or made. This course will examine both the macro and micro issues of leadership through the review of leadership research as well as the study of business leaders.

BUS 362  Human Resources Management  (4 hours)

In this course students will explore the perspectives and challenges of Human Resources Management (HRM) within the context of the emerging global economy. The class will look at traditional HRM topics such as selection and compensation and also at how students can manage their own human resource potential. Prerequisite: BUS 260.

BUS 370  International Business  (4 hours)

This course is designed to acquaint the student with the problems encountered in conducting business outside one’s own country and to provide a basis for evaluating the impact on business activities of changing economic, political and cultural factors. Cases will be used throughout the course to give the student experience with the problems and advantages of doing business across national frontiers. A cultural diversity simulation game also will be used. Prerequisite: BUS 260.

BUS 382  Management-Labor Relations  (4 hours)

This course will explore the dynamic relationship between management and organized labor. The major topics to be covered include the history of the American labor movement, labor legislation, collective bargaining, grievance procedures, arbitration and unionization in the public sector. Prerequisite: BUS 260.

BUS 400  Advanced Independent Study in Business Administration  (1-4 hours)

Supervised research on a selected topic in business administration. Prerequisite: Submission of a proposed outline of study that includes a schedule of meetings and assignments approved by the instructor, the division chair and the provost or associate provost no later than final day of the drop/add period of the semester of study. For additional criteria, see Independent Study Policy (Sec. 6.15.).

BUS 410  Advanced Corporate Finance  (4 hours)

As a continuation of Corporate Finance, topics in this course will include capital budgeting, intermediate and long-term funding, current asset management, working capital management and dividend policy. Case studies will be used to emphasize actual business situations and to focus on the comprehensive financial management of the firm. Prerequisite: BUS 310.

BUS 411  Investments  (4 hours)

This course is an introduction to the environment in which investment decisions are made. Topics explored will include efficient markets, the capital asset pricing model, term structure of interest rates, risk versus return and performance measures. Although the emphasis will be on stocks and bonds, other investments will be discussed. Prerequisite: BUS 310.

BUS 419  Management Science  (4 hours)

This course is an introduction to operations research, model building, optimization, linear programming, inventory models and simulation. Major techniques and models of quantitative analysis as applied to business are studied. Prerequisites: BUS 275.

BUS 450  Consumer Behavior  (4 hours)

This course is designed to develop and enhance an understanding of how and why individuals, groups and organizations select, secure, use and dispose of products and the impact this has on consumers and society. The course is interdisciplinary, drawing upon the fields of economics, marketing, psychology and sociology. Ethical, legal and international aspects of consumer behavior are explored in the course. Prerequisite: BUS 350.

BUS 451  Direct and Interactive Marketing  (4 hours)

This course is designed to introduce the student to the specialized field of interactive marketing which uses all media to affect a measurable consumer response. Topics to be explored include direct marketing planning, mailing lists and databases, media selection, techniques for creating and producing direct response campaigns, internet marketing and managing the interactive marketing operation. Prerequisite: BUS 350.

BUS 456  Marketing Research  (4 hours)

This course is designed to explore topics such as the types of research, the research process, research design, sampling procedures, data collection methods, data analysis and preparation and presentation of research findings. A research project and presentation of findings is usually required in the course. Prerequisites: BUS 275, BUS 350.

BUS 462  Recruitment and Selection  (4 hours)

This course will present the information needed to develop and implement an effective employee selection program. Topics include selection measures such as predictors (background information, interviews and tests), criteria (work sample data, personnel data, etc.), validity and reliability of measures, job analysis techniques and selection instruments including weighted application blanks, interviews, ability tests, personality assessment and the performance tests. Legal and ethical issues are discussed throughout. Prerequisite: BUS 362.

BUS 469  Strategic Management  (4 hours)

This course is the capstone integration course for the business program. Students learn integrative thinking skills and strategic management tools through both the reading of conceptual work and the extensive use of the case studies. This course must be taken in residence in order to fulfill the requirements for a degree in this major. Prerequisites: BUS 240, BUS 260, BUS 310, BUS 350, ACC 230, ACC 231.

BUS 490  Advanced Special Topics in Business Administration  (1-4 hours)

Advanced courses of selected topics will be offered generally for juniors or seniors as determined by the needs of the curriculum. Prerequisite: See individual course listing in the current semester course schedule.

BUS 495  Internship in Business Administration  (4-12 hours)

An internship is designed to provide a formalized experiential learning opportunity to qualified students. The internship requires the student to obtain a faculty supervisor in the relevant field of study, submit a learning agreement  which includes 3-4 learning objectives, work 30 hours for every hour of academic credit, keep a reflective journal of the internship experience, have regularly scheduled meetings with the faculty supervisor, submit a professional resume, write a research paper dealing with some aspect of the internship (length of paper dependent on number of academic credits attempted), and deliver a presentation of the student’s internship experience at the end of the semester. Graded on a Satisfactory/Unsatisfactory basis. Prerequisites: Permission of the faculty supervisor, qualification for the internship program, permission of an internship site supervisor and acceptance of learning agreement proposal by the faculty advisor and division chair.